As service providers, it can be tempted to make a client feel like you are just like them. This may be by changing your typical attire during the sales process. At the end of the day that client should be buying you and your team because of who you are on a daily basis when…
Author: davidmusic_6fsw2h
Accountability and delivery. The only metrics that really matter.
When I work with people these are the only metrics that really matter. Do they hold themselves and others accountable for delivery? Do they actually deliver products and solutions? Using these metrics makes it easy for me to set expectations with the people I work with. It also helps because they are aligned with the…
A picture is worth a thousand words and marketing makes the best pictures.
A picture is worth a thousand words and marketing makes the best pictures. Which is why you shouldn’t trust most marketing campaigns, videos, presentations, talks, studies, etc. Marketing is not proof – marketing is a vision of what could be. Photoshop is loved by marketers because it can make a picture say more than a…
Something to keep in mind….Bill Gates used to be a rebel.
When Bill Gates was just getting started there were a lot of people out there that didn’t want him to succeed because he was disrupting their apple cart. Hindsight allowed us to see him as a visionary who became the wealthiest man in the world. Don’t doubt the crazy ideas of today because tomorrow’s disrupter…
For those about to fly, Wired has dared to dream it easier.
The boarding pass. For those of us that fly regularly it’s a fact of life (unless you’ve gone all electronic and have it on your phone). And most boarding passes are confusing and hard to follow. It’s just the way things are. But then Wired.com thought to ask the question: can we do this better?…
Adversity is the best motivation.
There is no better motivation than being told you are wrong when you are right. Adversity is the fuel that drives us to prove our ideas win out. Winning in the face of adversity gives a great feeling. The marketplace of ideas can be a great proving ground. But it only works when all sides’…
It’s been so long, that I’ve earned a label.
I’ve been with my firm for 6 years and 9 months. I joined when there were a total of only 20 people in our entire Consulting and Project Management team. We’re a bit larger than that now. But when I joined, I was in both the Consulting and PM teams. No one knew where to…
Audience size will drive how much you should listen to the user.
The Globe and Mail ran an article about the downfall of RIM. Part of the article was about the hubris of RIM engineers and how they thought they knew better than their customers on the future of phones. “The problem wasn’t that we stopped listening to customers,” said one former RIM insider. “We believed we…
Irony alert- Google’s Doodle is about Yosemite’s anniversary on the day that all National Parks close.
I got quite a laugh when I saw this today – the day of the government shut down that includes closing all National Parks. Quite the birthday present for the park.
Give your clients what they want! It’s really the only way to win long-term at business.
Somehow my wife and I only recently discovered the phenomenon that is New Girl on television. Netflix is an amazing way to discover the things that you haven’t seen yet. So after numerous recommendations we watched the first two seasons over the last few weeks so that we could be ready for Season 3 to…