It’s really hard to get word of mouth marketing going in the CRE brokerage world. What people like to talk about when it comes to service providers is something that made them go “WOW!” In brokerage, clients know what the outcome is going to be before the project even starts – a negotiated lease in a building that they pick out.
In the service industry it’s not hard to develop your differentiator. How often have you told your clients they don’t need more space after sitting down and crunching their expected growth? What partners are you bringing to the table with you to help get that client a better solution? Not a better deal but a better solution.
If your clients are going to talk about you, what will they say? Hopefully not just the basic “he does a good job, but he’s no different than anyone else.”