In sticking with the internet theme of the past two days, I want to introduce people to the fairly recent concept of the “Long Tail.” First pointed out on Wired.com by Chris Anderson, the long-tail concept has to do with the cost of search. The Pareto Principle says that, generally speaking, 20% of the products…
Advanced Web 2.0
Yesterday I discussed how to set yourself up to take advantage of blogs and their content. Today we’ll shift gears just a little bit and discuss some of the other tools out there for finding the information you need. There are sites out there in the world that have a mission of finding the popular…
How to Make Blogs Work for You
Only 14% of small to medium sized businesses believe that blogs will be important over the next five years. Web 2.0 as a term is filled with mystery to many business owners and operators. It is one of those things that Google and college kids do, not something that they need for their business. Blogs,…
Finding the Right Talent
I’ve written before on setting up your org chart to enable your business to succeed. There is another aspect to that though that is sometimes overlooked- the right people need to fill the positions that you created. Forbes.com has written a great article called “The War for Talent.” Beyond the issue that the war isn’t…
Power of Intellectual Capital
As a consulting company, the value that we provide our customers is the gathered intellectual knowledge we have in our company. The solutions that we are able to bring to the table are developed based on the tools our employees have picked up and developed over the years. Sometimes we come up with a truly…
Distribution Design Mistakes to Avoid
Distribution Centers (DCs) are some of the most important aspects of any supply chain. An effective distribution center can be the difference between losing money and making money. As we’ve discussed previously, Supply Chain health can often be overlooked. Without putting the correct processes in place the supply chain won’t function correctly even if every…
Decision Windows
You have a decision to make and there are a lot of variables that come into play. Scenarios keep running through your head showing the outcomes of the various options you are still weighing. Days pass as you agonize before finally making the call. Implementation plans are put together, conference calls are held to discuss…
Green Marketing
When was the last time you evaluated your marketing budget and scope? If it was more than 5 years ago you are likely missing out on some of the latest methods for getting your companies name out in the market. The internet of course is the biggest driver of much of this, but there is…
Entrepreneurial America
Small business is the backbone of America. Economic growth depends on new businesses and small businesses. Sometimes it can be scary to hear the success rate statistics or about the flash in the pan businesses. A lot of people that would like to break away from the corporate world decide not to because they hear…
Warehouse Design
When it comes to product storage in a warehouse there are all kinds of choices. Knowing which one you should use in your operation becomes a little trickier. A lot of people cut out the hassle and simply install pallet rack everywhere and use it to suit whatever needs they happen to have. Need to…