It’s amazing how often we forget that we’re in a customer service business. Goal number one should always be service. In real estate the only way to keep winning business is by establishing relationships – but sometimes that means getting them the best option possible even at the sake of our own short term gains.
You may have picked up, but a lot of the blogs I read are technology and software focused. I’m noticing a ton of cross over in how that industry services customers and how ours does. It’s really not all that different. Today’s reminder was from a great post a A VC about focusing on Users and not on Brand.
When you step back and think on it: 1) without customers there is no brand 2) customers define the brand and 3) the only thing you have any control over is your relationship with your customers.