- To get them the best cost possible.
- To get them the location best aligned with their needs.
- To make their real estate work for them.
- To manage their long-term risk.
- To drive speed to value.
If you don’t know your top priority, you can’t know the rest of your priorities. If you don’t have a stated goal, how can your clients know what to expect? If your clients don’t know what to expect, why should they hire you?