When planning out your actions for the year, it can be very easy to confuse outcomes with actions. Saving money is an outcome, not an action. Changing service levels is an action, not an outcome.
Working through this differences is the gap between success and failure in your actions throughout a year. It’s the difference between a great doctor and bad doctor. Great doctors know how to figure out what is really wrong and what they are capable of doing about it. Bad doctors just treat you for whatever obvious symptoms you show up with – usually they’ll be right but they will be wrong often enough to be noticeable.
The difference between good and great often comes down to a few things you do throughout the year. Yes, simply going the extra mile can make a difference. But the biggest impact you can have is by doing work that matters versus doing work that is obvious.