With all the talk of innovation (and sometimes I lead the charge) it’s easy to forget that there’s a reason clients like some grey hair across the table from them. Experience means that you’ve been there, done that. You know what can go right, but most importantly you know what can go wrong.
Innovation leads to risk – will this actually work, what happens if catastrophe occurs, will my bosses “get” this new method? But it also sells. It’s sexy, sounds good and differentiates.
But the things that worked are classics for a reason. Hell, I still love Super Mario Brothers. It got the world to understand things differently – and it’s still fun today! Don’t let the buzzwords overcome you and steer you from the things that work. Veer from the path with *some* cautiousness.