There is a very small audience seeking continual real estate information about a market. Most businesses could care less about the market dynamics of Atlanta or Indianapolis or New York or Boise other than the 18 months when they find themselves in the market every 5 years. Most of the time they could care less. The social media marketing that you are doing is not reaching the audience you think it is.
If you do most of your work in a local market and you are leveraging social media for your marketing, you are turning over your paying readership every single year (other than those interested for purely fun reasons). Essentially you are writing for your peers, competitors and those who happen to be in the market at the moment. This is fine but most people that write regularly don’t actually realize that this is the case. They’ve never thought about it!
In all likelihood that wonderful, insightful and engaging post you wrote last July was never seen by a single potential client because it came out at the wrong time!
CRE is such a specific industry that most operating groups in companies don’t have to think about regularly. Your typical small to medium sized business may not even have a full-time real estate person on staff. They deal with real estate on an as needed basis. They aren’t reading what you are trying to tell them because what you are saying has no bearing on their needs other than when it’s time to re-up their lease.