“We are going to be the Microsoft of CRE!” Scores of PropTech companies have come and gone, believing they had found the magic solution to becoming the operating system of the office. Usually, the founders of these firms come from outside of real estate, and it takes them 2 to 7 years to figure out…
Tag: PropTech
Is there any “PropTech” term that is more misused than “IoT”?
Let me start by saying the worst PropTech term is PropTech itself. The tech is rarely focused on the Property. In fact, Property isn’t a common term within CRE generally. But let’s name an entire area after it because “it sounds cool.” /end vent IoT is the next worst term in our industry. The “Internet…