The branding of a service can often influence how people perceive it. Using classic language that’s been around says that what you do is proven and tested while your team probably has lots of experience. If you go with a new, modern statement it probably means that you solve the problem in a way that no one else does. You bring a fresh approach and your team won’t be the traditional team a buyer would see.
The solution may be exactly the same and the service offered is equivalently priced, but the simple fact of calling it one way over another will change the perception.
So, have you branded your products and services in a way that describes your approach or are you just going along with the tides and calling it whatever everyone else is?