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January 22, 2015

Simplicity is Art is Accessibility.

A complicated solution and explanation to a problem will always be less than a simple solution and explanation.  Complexity is the heart of uncertainty and fear.  When people cannot understand what they are signing up for they will often freeze.  No one in a state of frozen fear will sign-off on moving forward.

Simplicity does not mean that complexity and nuance is disregarded.  Simplicity is a method of telling the story of the answer.

Great storytellers and writers are great because they can take complicated ideas and make them accessible.  Poor writers take complicated ideas and keep them complicated.

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  1. Pingback: Why Simple Brands Win from HBR. | Box Thoughts

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