Why does a company choose space in one building instead of another? Often it’s something as simple as it’s closer to the CEO’s home or because that’s the building they think looks best. It may be partly financially driven but cost is usually an early filter as opposed to the final deciding factor. Perspective is…
Sometimes the face-to-face is the most powerful tool you have.
When working on a project there is always the inter-play between controlling costs and having in person meetings. There is a lot of value in managing the cost side and ensuring that the work itself goes right. But the power of being in-person is that you pick up on the things that never get said…
Spring cleaning for the marketer’s soul
Why do brokers take prospective tenants through clean, fresh buildings and plan out the right route? Why do they provide sketches showing how their space may look and feel? Because once you get a chance to see yourself in a pretty space you have a higher likelihood of becoming attached. It’s the same reason we…
One little thing to always keep in mind…
Just because something doesn’t work for you, doesn’t mean that it doesn’t work for everyone else. If everyone had the same preferences there’d be no need for disagreements or choices.
When the old day ends sometimes goodbye doesn’t cut it.
I’m not sure it matters to most but this weekend I’ll be leaving Atlanta where I’ve lived for the past 16 years. Moved here before the summer Olympics came to town. High school, college, first job, current job – all in Atlanta. What can I say, it’s home. South Carolina, here I come! My…
The difference between a case study and a role model.
Inc ran a story on how Mark Zuckerberg isn’t a great role model for kids looking to go into technology. This gets us into that sticky question of what is a role model? Is a role model someone you duplicate and try to live like or is a role model a case study in how…
Sometimes just doing the basics is enough. Sometimes you have to do more.
Apple power! They make lots of money and people love their logistics. But I’m digging this article from Evolving Excellence on why Apple’s supply chain may not actually be that great. Supply chains are complex beasts. Any company that deals in physical products understands. As times change, your needs change. If you work with Wal-Mart…
Do your customers understand what you are selling?
Some business models are a bit complicated. Take real estate services. We are in a business where we service customers that don’t actually pay us. In fact we are paid by the people that we set them up with and we negotiate against (yes, yes, our clients are “paying” us as part of their lease)….
Supply and Demand – let’s talk building occupancy.
Buildings are more than just the shiny (or rough and textured) exterior that we see when walking (or driving) by. They are the place where your business functions. It’s where the magic happens. Where your people sit to serve your customers, make your products and build long-term success. Alright, what is supply and demand in…
If you’re in the industry, pass on your knowledge. Don’t lock it up.
There are a couple of types of managers (yes, I’m jumping STRAIGHT to stereotypes in this one). Those that want to be better than the people who work for them and those that want their people to be better than them. I’ve been really lucky to have multiple consecutive bosses who believe in hiring people…