Focus on the visual! Real Estate is fundamentally about how people and businesses use space. If they can’t understand what they are getting or getting into they’ll never be able to understand the service you are offering them. Numbers and spreadsheets and business intelligence is great but our customers thrive on the visual. Decisions are…
CRE Tech Rule 2: Act as if everything you know about the industry is wrong.
Act as if everything you know about the industry is wrong. This one is related to Rule #1. If you want to change the world you can’t start by assuming you are going to work in the current world. The way work is done today needs to change. The way data is used is all…
CRE Tech Rule 1: Ignore the current user, focus on the future audience.
Ignore the current user, focus on the future audience. CRE is not technologically advanced as a general rule. Don’t get me wrong, many in the industry are on the cutting edge of consumer technology. But that’s not a replacement for industry specific tools. Using Evernote on a personal account is different from an organizational intelligence…
HD TV = Google Fiber?
Remember back when HD TV was first coming out and people were wondering if there would be enough difference between it and regular TV for everyone to rush out and buy the new sets? There were a lot of people on the fence about it. The common question was: do we really want to be…
The beginning. Rules for innovating Technology in CRE.
Today I present to you the beginning of a multi-part series – 10 Rules for CRE Technology Development. We’ll go through a rule a day and hopefully give you some great insight into how to build tools for this industry. Some of these are technology 101, some are unique to the industry, and others are…
Go big or go home. You shouldn’t play the game if you don’t intend to win.
There’s a new excitement. A new energy. Big thoughts going on…. Next week we’ll begin a review of CRE technology innovation. Some edits are suddenly due to what I had written.
When doing what is right is most painful, that is the moment when it is most important to stand up and do right.
It may be hard. You may have most people kicking and screaming at you for doing it. But right is right and wrong is wrong.
An overarching, guiding goal to set your path.
Move forward knowing that everything you do today is only to set a foundation for the work you will do in the future. Nothing is ever complete or perfect or even close to being right. Perfection can be achieved, you just have to keep chasing it.
There’s a difference between Technology and Good Technology.
That difference? Good Technology focuses first on process and less on whiz-bang. When the whiz-bang is the headline, you probably shouldn’t be trusting what you are looking at.
Google Fiber offers a lesson to businesses
Google’s scale is what brings it to the public’s attention, but the Google Fiber service is a great lesson to all businesses (even CRE) for how to spot the moment when change is on the horizon. To recap for those not familiar- in 2011 Google announced Kansas City as the first location for their Google…