If you try to make everyone happy, you’ll end up making no one happy. This goes back to yesterday’s post of keeping it simple but it’ s worth having as a rule twice over. It’s important to understand that human psychology plays a significant role in building any online system. You have, on one-hand, the…
CRE Tech Rule 6: Keep it simple, simple, simple!!!
Keep it simple, simple, simple!!! That’s right, keep it simple. When you start off in a technology free zone you have ample room to grow. Don’t try to do too much too soon. I played trombone in Jazz band through college. One of the best rules I learned is that gaps in the music can…
CRE Tech Rule 5: Understand that your audience is going to change every 6 months.
Understand that your audience is going to change every 6 months. Especially early on. Adoption rates across regions, markets and approaches will dramatically change the types of users that you have on the system. This will also lead to a change in the types of features being requested. Through the process it will be tempting…
CRE Tech Rule 4: Release the Alpha, Beta, RC1, etc versions for early use. Feedback is critical.
Release the Alpha, Beta, RC1, etc versions for early use. Feedback is critical. CRE is a complex industry. There, I’ve said it. Part of the reason that new technologies haven’t taken off yet is because there is a lot of nuance to the decisions that get made, inconsistent client structures, and many different approaches to…
CRE Tech Rule 3: Focus on the visual!
Focus on the visual! Real Estate is fundamentally about how people and businesses use space. If they can’t understand what they are getting or getting into they’ll never be able to understand the service you are offering them. Numbers and spreadsheets and business intelligence is great but our customers thrive on the visual. Decisions are…
CRE Tech Rule 2: Act as if everything you know about the industry is wrong.
Act as if everything you know about the industry is wrong. This one is related to Rule #1. If you want to change the world you can’t start by assuming you are going to work in the current world. The way work is done today needs to change. The way data is used is all…
CRE Tech Rule 1: Ignore the current user, focus on the future audience.
Ignore the current user, focus on the future audience. CRE is not technologically advanced as a general rule. Don’t get me wrong, many in the industry are on the cutting edge of consumer technology. But that’s not a replacement for industry specific tools. Using Evernote on a personal account is different from an organizational intelligence…
HD TV = Google Fiber?
Remember back when HD TV was first coming out and people were wondering if there would be enough difference between it and regular TV for everyone to rush out and buy the new sets? There were a lot of people on the fence about it. The common question was: do we really want to be…
The beginning. Rules for innovating Technology in CRE.
Today I present to you the beginning of a multi-part series – 10 Rules for CRE Technology Development. We’ll go through a rule a day and hopefully give you some great insight into how to build tools for this industry. Some of these are technology 101, some are unique to the industry, and others are…
Go big or go home. You shouldn’t play the game if you don’t intend to win.
There’s a new excitement. A new energy. Big thoughts going on…. Next week we’ll begin a review of CRE technology innovation. Some edits are suddenly due to what I had written.