Statistics is built on the basis of believing there will always be outlying events that could occur but shouldn’t. Risk management is about understanding those events, mitigating against them, and making the best decision possible. What is mitigation if not profiling?
When looking at a distribution center I first create inventory and storage profiles. What are the standards? What is the 80% and then what are the superstars. Honestly I rarely care about the 80%. The key is the superstars. Handle those right and the rest will usually fall in line.
Do you think Jimmy Johnson treated Troy Aikman the same way as a second string safety? No. There are stratospheres that must be defined and managed differently. A Tier 1 MSA is not the same as a city of population 100k. They may have some similar characteristics, but the Tier 1 is usually better suited for that 400 seat call center.
If you treat everything the same you will, by definition, get a subpar result.