Quartz just published a phenomenal article titled Data shouldn’t drive all of your decisions. Go read it first because I can’t find a single thing I disagree with in it. It hits all of my favorite topics on innovation and decision making.
Go ahead, I’ll still be here after you finish reading it.
Done? Good! Because there’s some summary to unpack:
- When solving new problems, yesterday’s data isn’t going to give you the answers.
- Data is best used in story form, not in charts and tables.
- Just because most of the data says one thing, that doesn’t mean your conclusion won’t be something else entirely.
- Sometimes experience isn’t everything and can lead you down the wrong path.
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