I believe in the art of corporate real estate. There is nothing more powerful than stepping outside of a problem and approaching it from the craziest angle that you can think of. Steve Jobs said it best with “Here’s to the Crazy Ones.” Watch it again because it’s worth the 60 seconds it takes.
https://youtu.be/8rwsuXHA7RA
Conventional thinkers that fall back on the ideas of 5 or 10 years ago almost never change the world. But if you have either a new idea or pull up one from two centuries ago, you have a chance. An idea is only outside the box until it works and then the box immediately encompasses it.
If you think inside the box, you’ll never be able to drive change. Wild ideas can be as simple as getting two people who have never spoken to each other before together for coffee. A one-minute conversation is enough to light someone aflame with creativity.
Never be afraid of the attempt. Never fear failure. Do not back down from the challenge, even if you failed the last 10 times. If you think it’s worth it, try again. But sometimes the easiest way to climb the mountain is to rent a helicopter. Easy solutions are sometimes right.
Art is in all of our souls if we choose to let it out. But the choice is yours.