The numbers have a story to tell you. Step back and look past the surface for the root causes and blinking light indicators. Sometimes a thing isn’t where it is supposed to be for the right reasons.
Not being at market rates is not necessarily a bad thing. It’s an indicator you need to ask more questions and understand the situation better. Usually it’s a neutral indicator.
Not hitting your desired distribution metrics doesn’t always mean poor performance and wasted money. Sometimes it is the customers sending a subtle message to change your interactions with them.