Sure, it’s cliche – but true. When making decisions, don’t rely on the proverbial gut. Look to the information that you have at hand that can lead you in the right direction. Making decisions without good data is similar to banging a stick against the hornet’s nest hoping to remove it from the deck. You may get the result that you want, but the process is likely to be unpleasant, painful and costly.
We’ll talk another day about when there is too much data (as sometimes is too often the case).