Let’s say that you are a real estate broker. Now let’s say that you have started losing a disproportionate amount of work to the guy across the street. Now let’s pretend that you can pinpoint some new online tool he started using as the reason why he’s winning. What do you do next?
If you are like most people you go out and buy the tool and learn how to use it as well. You probably even look around to find the next best thing to pair with it so that you are a step ahead even. You’re adapting your business by copying what the competition is doing. It’s the smart thing to do.
You can either elect to remain stagnant or you can fight back. They say that imitation is the sincerest form of flattery – it’s also the only way to keep up with your competition.