Much like every family has a black sheep, every corporate group has a rebel that goes against the grain. This rebel is your biggest weapon. They break the rules that need to be broken and start the conversations that need to be had. The average employee avoids rule-breaking and conversation starting because it’s uncomfortable and against the written and unwritten rules.
Companies that die usually do so through their own doing. When you force everyone to stay in their lane and do as they are told, you set yourself down a path to mediocrity. Mediocrity only wins when an industry is non-competitive (I’m looking at you, real estate and broadband/cable).
Rebels and anarchists are agents for change. They push you to understand which rules are broken and force you to think outside the box. Naturally, most of their change and suggestions will not happen but the constant pushing and drive to be different is the nature of evolution. Most new features will usually be rejected but every so often something rises up that changes the world.