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Author: dmusic604

August 2, 2012

Talking to yourself to get to the best result.

I have a number of quotes taped to my monitor that I look at every day that I sit at my desk.  But the biggest, most colorful one simply says:  SLOW DOWN.  I see it everyday and I still find it useful. When I get going on a sales call or project or just in…

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August 1, 2012

How you can learn to distrust your gut and become metric minded.

Data.  I love data.  I’m not afraid to admit it. I’m comfortable in the midst of giant glowing, computer crashing Excel spreadsheets or SQL databases or large .csv files.  Give it to me however you got it.  (Although I’m still not sold on real-time data.)  Big data?  Let’s get to it! What I don’t enjoy…

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July 31, 2012

Self-selecting groups may be throwing you off.

Causation vs. correlation is always a fun topic.  (We all know that places with high crime rates tend to have more police and therefore police cause crime aka the Batman Paradox.)  It’s interesting to see what kind of illogical and misguided decisions can be made without correctly understanding what is the cause and what is…

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July 30, 2012

The power of perspective.

Have you ever wondered what a large lawn is?  You will have one perspective when you live in an apartment and an entirely new one the first time you have to mow it.  (Yes, new life lessons!) The same is true with how you use space.  Drawings on a sheet of paper (no matter how…

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July 23, 2012

When it’s time to take a vacation….

you’ll know it.  That stress level jumps up, your ability to focus drops and your desire to be in the office fades. This is day two of mine and I’m already loving it. Be sure to take yours because vacations are great things.  Help you relax, recharge and rebound from the stresses of the day-to-day….

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July 20, 2012

Real estate is all a matter of perspective.

Why does a company choose space in one building instead of another?  Often it’s something as simple as it’s closer to the CEO’s home or because that’s the building they think looks best.  It may be partly financially driven but cost is usually an early filter as opposed to the final deciding factor. Perspective is…

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July 19, 2012

Sometimes the face-to-face is the most powerful tool you have.

When working on a project there is always the inter-play between controlling costs and having in person meetings.  There is a lot of value in managing the cost side and ensuring that the work itself goes right.  But the power of being in-person is that you pick up on the things that never get said…

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July 18, 2012

Spring cleaning for the marketer’s soul

Why do brokers take prospective tenants through clean, fresh buildings and plan out the right route?  Why do they provide sketches showing how their space may look and feel?  Because once you get a chance to see yourself in a pretty space you have a higher likelihood of becoming attached. It’s the same reason we…

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July 17, 2012

One little thing to always keep in mind…

Just because something doesn’t work for you, doesn’t mean that it doesn’t work for everyone else.  If everyone had the same preferences there’d be no need for disagreements or choices.

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July 12, 2012

When the old day ends sometimes goodbye doesn’t cut it.

I’m not sure it matters to most but this weekend I’ll be leaving Atlanta where I’ve lived for the past 16 years.  Moved here before the summer Olympics came to town.   High school, college, first job, current job – all in Atlanta.  What can I say, it’s home. South Carolina, here I come! My…

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