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Author: davidmusic_6fsw2h

November 7, 2013

Data is a big part of business analysis but it is often given more weight than it deserves.

Let me start by saying I love clients who have lots of good operational data and are willing to let me dive into it.  I get great joy from data analysis.  In fact, much our business these days is centered around our ability to take a client’s data and use it to find areas for…

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November 6, 2013

#Labor is the biggest driver of #cre decisions. Whether you are staying, moving down the street or leaving entirely.

Labor is the reason you put your non-retail assets where you do.  If you don’t have a workforce, you don’t have a business.  But often it is the most overlooked aspect of a real estate decision. Why is labor so overlooked?  Because it’s hard to understand.  People can grasp that there is a population of…

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November 5, 2013

Because you’ve always done it is the best reason to stop doing it.

Depending on who you ask, habits take 27 to 100 days to form.  Falling into a comfortable set of habits is a good way to make your day more efficient.  It has the big advantage of helping you become consistent in everything you do. But habits are also something we tend not to question regularly…

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November 4, 2013

Be your own perfect little snowflake! Be different and unique! (I can’t believe I just said that….)

It’s a platitude that parents are always telling their kids.  You are special, you are different, you can do whatever you want.  It’s usually not true but it makes everyone feel better. But here’s the thing – if you are in sales and you are not different you will fail, you will lose and you…

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November 1, 2013

5 Easy Steps to Becoming a CRE Geek Without Losing Your Street Cred.

Fall in love with data.  If you need to know what is going on, it’s data that will tell you.  If you want to provide your clients with value, you do that by giving them data.  If you run any level of financial models, you use data regularly already.  Don’t fight it, embrace it. Don’t…

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October 31, 2013

When was the last time you told a client “sounds like you probably don’t need us right now”?

The thing is….they know when they don’t need you or when you came in to pitch the wrong service.  Sometimes it can be refreshing to just stop, say they are doing just fine and move on to the next topic.  They’ll remember you for next time and respect that you respected their time.

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October 30, 2013

Explaining your slide is as bad as explaining a joke.

Sales presentations.  You have three options for your slides: No words, only pictures. No more than 3 bullets a slide, 10 words per bullet. Have fun with the text, write what you think is necessary. There’s a reason that editors exist in any field that involves professional writing.  It’s because people that write love to…

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October 29, 2013

Think what you are writing isn’t marketing? It’s a public assessment of your worth.

Social Media should be renamed Personal Marketing.  Every picture you post, every status update (every blog post you publish) you make is telling the world a little bit about who you are as a person.  It’s telling people you don’t even know yet whether they should like you or whether you aren’t worth their time….

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October 28, 2013

Sudo is one of the greatest joys in life.

For those that don’t know this joy, it’s a linux command line function.  Basically think of every time that Windows prevented you from doing an action that you knew you really wanted to do.  In linux, throw the word sudo in front of the same command and it will treat you as a superuser.  Simple….

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October 25, 2013

Sports technology – Google Glass and sharing information – thinking outside the lines for a second.

Communication of time sensitive information is often considered one of the most important elements to improved team performance.  Coaches in all leagues use shouts, hand signals, signs and many other methods of communicating information to the team on the field/court/rink at all points of a game.  This communication is often how to change position, to…

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