It dawned on me today exactly how reliant so many of us are on our mute buttons working as advertised. Push a button and suddenly no one else can hear what you say. Vent all you want, they’ll never hear it. The Mute Button’s use has become ingrained into how we operate. If some enterprising…
Author: davidmusic_6fsw2h
Removing the brand from the equation
HBR again brings another great thought on the value of brands. The thinking behind the No Brand movement is that you should stand out without a name. If Steve Jobs or Bill Gates were standing quietly and anonymously in a crowd of tech experts they would still standout without needing any identifying information. Their brands…
If I can’t keep your attention, then I probably don’t deserve to have it.
Attention is the lifeblood of success. You have to grasp the minds of an audience if you want to influence. To grasp their minds you must engage with them for a period of time. Attention is not something easily given either. Attention is something earned. There are many workers in this world that believe that…
The customer is not always right.
They never have been, never will be. To pretend otherwise is to focus only on such a narrow part of the problem as to miss sight of the big picture. Customers come to you because they have a need that they can’t solve themselves. Either they are not capable of doing it themselves or they…
What is 30 minutes?
1.25% of a standard work week. More than the amount of time in a month you have in the IT world if you are trying to maintain 99.95% up time. 1/2 the length of the average calendar meeting. Both not a lot of time and a whole lot of time – at the same time.
Bigger then better then streamlined then simpler then bigger….
Life is all about cycles and trends. What goes up must come down before someone figures out how to send it up again. When something breaks, it gets fixed. Things we used to like go out of style and then a decade later they come right back in. Everything that you do today will eventually…
Social Media and its role in larger organizations
Social Media. (Maybe I should just stop now while I’m still ahead because this can be a loaded subject.) Twitter, Facebook, YouTube, LinkedIn, Pintrest, and many others. All designed to allow individuals to interact with other individuals or groups. The ability to communicate through a variety of means has never been easier. You can quickly…
Better late than never #CRE
Often I deal with clients that believe their CRE deal is time sensitive. Yes- if you have current employees being impacted by a lease expiration it may be. But in reality, the only time a lease becomes time sensitive is when things have gone sideways (aka, I forgot that I had to deal with this…
Another argument for open source strategy.
As you may know from my other writing – I’m a big fan of not locking up ideas. The only way for new ideas to grow, expand and make an impact are to let them be tested in the marketplace. Letting the competition have access to them will help you evolve them to a market…
It all comes down to #RiskManagement
Everything that you do for your clients. Every strategy, budget, recommendation, alternative, design, etc. Everything. Impacts client business risk. As soon as you realize that and take it into account you will be that much more aligned with how your clients think as well as with what they need.