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January 26, 2016

Are you bringing design principles into your real estate solutions?

Are you bringing design principles into your real estate solutions? I’m not talking about workplace design or colors or a slick marketing brochure. I’m talking about the structure of the deal.  I’m talking about the approach you take to the problem.

Design is more than just the visuals that end up in front of our eyes.  Design is a principle that is as much about human psychology and what drives human behavior.

Yes, if you Google “Design Principles” 95+% of the results will talk about the visual elements.  But browse through them and you will see lots of options and inconsistencies and few fast and hard rules.  The reality is that a good design understands its intended audience and is built brick upon psychological brick to ultimately get to that perfect end state.

Sales and real estate is very, very similar except we aren’t going to leave you with a website or newsletter.  We are going to leave you with a perfectly crafted solution to meet your needs.

Psychology.  It all starts there.

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  1. Pingback: Something completely different: Google Fonts for the typography fans in the audience. – Box Thoughts

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