Why do brokers take prospective tenants through clean, fresh buildings and plan out the right route? Why do they provide sketches showing how their space may look and feel? Because once you get a chance to see yourself in a pretty space you have a higher likelihood of becoming attached.
It’s the same reason we buy the product with the slick marketing instead of the generic – usually it’s going to come in more professional looking packaging which provides a certain level of comfort and confidence.
So why are you still using the same ugly, text heavy slides from 5 years ago? Spend the little bit of money to brighten and steamline things. Consider it spring cleaning for the marketers soul.