We’ve all become enamored in the last few years by “real estate strategy.” It seems so important that sometimes everything else gets lost.
You know what is really important though? Getting through today. Ensuring that your business doesn’t fall apart while you worry about the bigger five year picture. Keeping seats occupied and managing those constant new hires and position turnover tasks is time consuming but just as important in aggregate.
And that’s the silent secret. The day to day is just as important as strategy but any given task or any given day isn’t in isolation. That makes it hard to remember to focus on getting our day jobs done. That one big, sexy task is always calling. But so is everything else.