I talk a lot about technology making it easier to compete on data and discuss how the world of real estate is changing. Today it hit home again how important the local piece is to the whole equation for clients that are sort of national but only really care about their “location.”
Being able to describe their pain, their frustration and their opportunities based on where they are is a powerful weapon. Letting them know that not only do you understand but that you feel the same pain can win over a hostile room. Having the ability to point to a sign across the street and say “that’s us” gets the point across in a way that technology or process or platform never will.
But to be able to say “local” and also point to a platform…..that’s game changing. I’m starting to understand classic real estate…..someone save me now!