It’s really simple to put out a suggestion box to get the ideas from your customers. This is a visible way of showing that you care about their perspective. People see a suggestion box and think to themselves about all the things that will be coming from their thoughts.
Most suggestion boxes lead to stacks of ideas with no visible impact. It’s really difficult to take a group of random ideas and drive them through to implementation. Even once you do push it out, how do you let the world know that you’ve done it? Was that idea actually important to a large portion of your customers or did only that one person care about it just enough to write it down?
The intake process is always easier to create than the output process. Delivery is harder than idea generation. Ideas are sexy but delivery pays the bills. Which should you be investing more into?