There’s no such thing as bad publicity.
If that saying was actually true then the Streisand Effect would be thought of very differently than it is. The truth is that image matters. How people think of us matters. Our interactions with the universe of customers and potential customers matters.
All of your permanent presences impact the way that people see you. A bad website is often worse than no website at all. A simple, information-less website is often far better than a bad website. Your marketing is considered a reflection of you but in reality it is far easier to overcome no external marketing than it is to overcome bad external marketing.
Modern design thinking teaches us to think simple. Don’t overcomplicate things. The more complicated a subject the more it needs to be simplified. As an engineer my first thought is to explain something as thoroughly as possible but the reality is that this approach makes things worse. Complicated marketing assumes that the average reader can (and are willing to) be self-taught on a subject that they are probably unfamiliar. Talk about a faulty premise!