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- Location – Where your buildings are matter. This influences every fundamental below it.
- Workforce – Who is working for you directly impacts your business. Your workforce is most immediately impacted by where your offices are (unless you’ve gone completely remote workforce which is still a real estate decision).
- Revenue – To sell products you have to have a presence (even if it is simply a distribution network).
- Diversity – It matters in multiple ways. Diversity of your workforce, diversity in your time zones, diversity in types of locations, diversity in market risk. Diversify your real estate.
- Sustainability – It doesn’t have to mean reducing carbon emissions but that is part of it. Your CRE Strategy should be self-sustainable as markets cycle up and down and your business changes.
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