Most decisions that people make on a day-to-day basis are tactical. These decisions don’t require upper management sign-off and can be made as part of a job description. They aren’t overly complicated and likely won’t cost a lot of money (relative to “large decisions”).
But these decisions, in aggregate, add up to a greater impact than any given large strategic decision. Daily decisions are like a slow moving glacier. They may not have big impacts today or tomorrow, but somewhere down the line you are going to wake up with a 100 foot wall of ice staring you down.
Only a defined organizational strategy will keep these daily tactical decisions from driving the company in unexpected directions. Strategy is intended not just to guide a single decision but to provide a framework for any given decision made in the organization. It is the blueprint that gives your employees a guide to understanding a successful decision.
If your strategy doesn’t guide people to making the right tactical decisions then it is time for a revisit.