In life we face many, many choices. Daily we ask ourselves what should we wear? To fix a sandwich or go our for a quick meal?
Questions can quickly get more complicated. Within our own lives our decisions impact ourselves and maybe those directly around us. In business the questions can impact quite a broader range of people. From our employees, associates, customers, vendors, partners, etc.
Often the stress of a decision can cause us to minimize risk and go with a safe choice. We choose the bigger vendor because everyone else does and they can’t all be wrong. We choose to not go outside the box because change is difficult. We choose to do nothing simply because the need can be kicked down the road. Safe choices that no one can say are absolutely wrong. But these choices rarely give us upside.
The biggest vendor has no reason to risk their reputation or processes on something different to better suit you. The inside-the-box solution will not give you a competitive edge in the market. Doing things like everyone else is a race to the bottom. Doing nothing today reduces your most precious commodity: time.